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Course description
Create unique visual identity for brands.
Branding Design Guide: Learn to design Logo, Business card, Letter head, envelope, T-shirt, Mugs, Packaging, E-book cover, Brochures (bifold & trifold), flyers, social media kid and overall stationary for a brand.This course focuses on color psychology & Typographic Systems, Portfolio and Client Presentations
Softwares used: Adobe Photoshop CC, Adobe illustator CC & Adobe Indesign.
Course outline
Module 1: Introduction to Branding
Importance of Branding in Today’s Market
Role of Visual Identity in Branding
Overview of the Branding Design Process
Module 2: Understanding Brand Elements
Key Components of a Brand
Significance of Visual Elements (Logo, Colors, Typography)
Building Consistency across Brand Assets
Module 3: Creating Logo & Concept
Principles of Effective Logo Design
Creating Professional and Unique Logos
Case Studies of Successful Logos
Module 4: Brand Collateral Design
Business Card Design
Letterhead and Envelope Design
Designing T-shirts and Mugs for Brand Promotion
Module 5: Packaging Design
Importance of Packaging in Branding
Creating Eye-Catching and Functional Packaging
Integrating Brand Identity into Packaging
Module 6: Digital Branding: E-book Cover and Social Media Kit
Designing Engaging E-book Covers
Crafting a Comprehensive Social Media Kit
Maintaining Brand Consistency Online
Module 7: Brochure Design (Bifold & Trifold)
Designing Informative and Visually Appealing Brochures
Layout Considerations for Bifold and Trifold Brochures
Incorporating Brand Storytelling in Brochure Design
Module 8: Flyers and Overall Stationery Design
Creating Effective Flyers for Brand Promotion
Designing Stationery Items for a Unified Brand Identity
Exploring Design Variations for Brand Stationery
Module 9: Color Psychology & Typographic Systems
Understanding the Psychology of Colors in Branding
Developing a Cohesive Typographic System
Creating Visual Harmony through Color and Typography
Module 10: Portfolio Development
Building a Professional Branding Design Portfolio
Showcasing a Diverse Range of Branding Projects
Effective Presentation Techniques for Client Engagement
Module 11: Client Presentations and Communication
Strategies for Effective Client Communication
Presenting and Explaining Design Concepts
Addressing Client Feedback and Revisions
Module 12: Final Branding Project
Integrating Concepts Learned Throughout the Course
Developing a Comprehensive Branding Design Project
Peer Review and Instructor Feedback
Software Training Modules: Adobe Photoshop CC, Adobe Illustrator CC, Adobe InDesign
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